In early January 2023, we were scrolling our meteo media feed daily, waiting for a snowstorm coming above Montréal.
In collaboration With Julien Payette-Tessier, we delivered this winter warrior campaign to Saucony, in order to promote a running challenge that was taking place in the East of Canada.
![](https://cdn.myportfolio.com/36b0e642-7a38-4d17-b4c1-447f5287bbb1/01c2611c-0d69-4627-b6bd-cee453724053_rw_3840.jpg?h=29e3321fe924b5a8fc11ab89cc5ef7be)
![](https://cdn.myportfolio.com/36b0e642-7a38-4d17-b4c1-447f5287bbb1/60243829-555a-47a4-8680-47d879a69285_rw_3840.jpg?h=7d47175a99ad7d3fd924cca950a1101f)
![](https://cdn.myportfolio.com/36b0e642-7a38-4d17-b4c1-447f5287bbb1/e6dde60e-b21f-4744-96f7-562044bfd8b2_rw_3840.jpg?h=6c322b592a1f1de1576e818ed3f9ff3e)
![](https://cdn.myportfolio.com/36b0e642-7a38-4d17-b4c1-447f5287bbb1/4556ed5c-8e78-4a88-a6d5-4ad7417f1be9_rw_3840.jpg?h=f25ab83ddfe682c72a97f146f0f18b50)